黄酒品牌活力源从何处来（Where is the vitality source of rice wine brand come from）.docVIP

黄酒品牌活力源从何处来（Where is the vitality source of rice wine brand come from） In the authors understanding, yellow rice wine is a dual carrier of material and spiritual enjoyment, but it is also one of the peculiar alcoholic beverages. It is odd because of specialization, more than five thousand years of history and culture influence imperceptibly to consumer groups are more willing to put it in the wine, but because of the degree of alcohol is low, and has rich nutritional value and function, is also known as liquid cake of alcoholic beverages. Earlier, the author also mentioned in an article that rice wine enterprises to learn from wine market movement case, in addition to the functional beverage brand operating practices, but also worth one or two of rice wine enterprises. Perhaps the author for this seems to be the wrong person and copy it, some people think that the lack of innovation or a dead end, after all, different product categories, not in an industry, even in an industry enterprises status is also different, which can imitate and follow? Here, I said from the implied meaning from the other common industry product, inspired by the ideas and concepts, and then transformed into suitable Yellow Wine enterprise brand promotion strategy, is a complete copy of stereotypical behavior. I think, as long as you can use it to get the jade of the mountain stone, and why not? From the characteristics of the object oriented and Yellow Wine drinking and market of different styles of the wine, Yellow Wine dry type, semi dry type, sweet type, sweet type, has obvious characteristics. We notice a little attention, it is not difficult to find, from the yellow rice wine can see the shadow of wine, but also to catch the signs of functional drinks. However, from the current situation of many yellow rice wine brands, the historical and cultural connotation of rice wine is very rich, and the promotion of its functional selling point is relatively in place, but there is a general lack o