市场营销学试题1（Marketing questions 1）.docVIP

市场营销学试题1（Marketing questions 1） Marketing examination questions -------------------------------------------------------------------------------- A RadioButtonList (in this case, each question the answer options, only one answer is correct, please do you think the correct answer to the question number, fill in the brackets. Choose to do. 1 points for each question, 30 points 1. The total customer cost in customer delivered value is....................................................................................... () Time cost. Product cost. Sum of money and non monetary cost 2, in the social marketing concept, the emphasis should be on the interests of........................................................................ () Enterprise interests: consumers interests and social interests; the whole interests of enterprises, consumers and society 3, the relationship between marketing capabilities, enterprises to bring a unique asset, that is.................................................................. () Excess profit; equipment and technology; enterprise scale; marketing network 4, in the Ge Corp law, the standard of evaluating enterprise strategic business units is......................................................... () Market share and relative market share II. Industry attractiveness and business force Market share and industry attractiveness: business force and relative market share 5, enterprises use their own production and operation of the existing technology and experience, and expand the business and related products and market strategy, called...... ....................................................................................................................................... () Horizontal diversification; concentric diversification; intensive growth; group diversification 6, the application of market penetration strategy is............................................................................................. () Existing markets -