棉里针 中小企业的竞争利器（Cotton needle small and medium enterprises competition tool）.docVIP

棉里针 中小企业的竞争利器（Cotton needle small and medium enterprises competition tool） Li Yue Xiaoyan dawn Needles in cotton strategy includes three aspects: avoiding competitive edge, cooperate with partners and drill an occasion to force the gap. First, to avoid the edge of competition, simply speaking, is to stagger the competition with competitors, as far as possible not to conflict with, and quickly entered the position. It has three levels of meaning: 1., define your own field of competition. The market always has the opportunity, the key is to seek for their own development in the field. The decision of SMEs in industry selection and market positioning is the most important. Analyze competitors and identify their weaknesses. In the choice of competition areas, we should strive to achieve the best match between the market and its own. In their own home court campaign, often victory is more than a grasp. Mengniu Dairy Group was born in 1999, just in Erie, Guangming and other predecessors in the gap, with 1947.31% growth rate, won 1999-2001 consecutive years of Chinas top speed growth enterprises first. At the beginning of the establishment, Mengniu also faced what to do choice. At that time, the market was full of high priced Tetra Pak milk and pasteurized pasteurized milk at a low price. City Erie yogurt in the country has already had a high brand awareness. After many investigations and analysis, Mengniu finally chose a liquid milk market in the middle of the market, and found its own competition area. Two years later, Mengniu fresh milk sales nationwide first. Mengniu has made a good definition of its competition. At the beginning of the establishment of the enterprise, Mengniu did not like other dairy enterprises, everywhere enclosure, occupation of milk sources, but to do the market, open the market. In this way, we can avoid face to face competition with those big enterprises. Because everyone knows that the dairy enterprise is the lifeblood of the milk, milk directl