渠道制胜首在计划 差管理别化成为角力重点（Channel winning first, poor planning, management become the focus of wrestling）.doc

渠道制胜首在计划 差管理别化成为角力重点（Channel winning first, poor planning, management become the focus of wrestling） According to Philip, Dr. Kotlers definition, channel refers to the product (or service) transfer from the producer to the ultimate user, for this type of product (or service) of all enterprises and organizations all right or help the transfer of its all right. Many products are distributed through channels. After ten, Ill turn off my cell phone. Because it is the best time for me to write from ten in the evening to two in the morning. Only one and a half weeks, that is, 10 days, should be received from a training program and to collect and collect training materials. So I began collecting writing at the weekend. Busy together until 1:00 in the morning to rest. Tomorrow, distribution is still the most mainstream form of sales, although this form is being challenged by new forms of sales (such as direct selling, marketing, marketing, etc.). The whole marketing founder professor Don Schulz has spread said: since then, but can spread channels and differentiated competitive marketing experience is a 1998 American strategy horizon LLP companys two founders B josephpine II and JamesHgilmore proposed. Their definition of experiential marketing is: from the consumers senses, emotions, thinking, action, and related five aspects of re defined, design marketing ideas.. They believe that consumer spending is both rational and emotional, consumers before consumption, consumption and consumption experience, is the key to study consumer behavior and corporate brand management. Why is experiential marketing spreading so quickly in our country? This is related to the trend of consumption experience in China, but not accidental. The reasons are summarized as follows: 1., the progress of material civilization and the improvement of consumers living standards With the progress of material civilization, peoples living standards and consumer demand are also escalating. In the agricultural