中国企业需要朴实营销（Chinese enterprises need simple marketing）.docVIP

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中国企业需要朴实营销（Chinese enterprises need simple marketing）.doc

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中国企业需要朴实营销（Chinese enterprises need simple marketing）

中国企业需要朴实营销（Chinese enterprises need simple marketing） Two giants feast: the same wonderful, strong contrast CCTV advertising tender gold Dan in the cult of several years of promotional packaging and many domestic enterprises, has become a rich mans annual feast, just ten hours banquet will be swept away billions of dollars, party rules: Ning Xuangui, do not choose the right. In November 18, 2004, a Beijing media center, the domestic and foreign enterprises of the elite in Bai Yansong Wang Xiaoya, a gathering of many people, Zhang Bin, the three CCTV Oprah easily laughing, is regarded as the industry leader, CCTV Dan gold advertising bidding totaled 5 billion 248 million yuan, an increase of 27.47%, a record high. Apparently, domestic enterprises seem to be a piece of scenery, behind a million Gold Pride, is a strong strength of enterprises, domestic enterprises to participate in the feast of giant, all of gold Dan look at fiercely as a tiger does win. This money feast did win the applause, applause but these are overtly or covertly to CCTV, so far, no foreign TV media like CCTV that has a high degree of monopoly and high coverage, so it can not hesitate to use these advantages to do rapid accumulation of money the game, however, had the privilege of sitting on it. The high-speed train distinguished visitors may have been sent to two directions: one leading to a leading marketing marketing paradise, hell. In August this year, there was also a wonderful grand feast, which was solemnly opened in the media. The business week selected the 100 most influential brands in the world in 2004. In the top ten, the United States accounted for eight seats, while Chinese enterprises are collectively absent. Highly embarrassing China enterprises do not lack money, but not received an invitation to the global giants feast, even mather (Ogilvy Mather) chairman and CEO Xie - he accepted in the United States, business week said in an interview with reporters, China is not a brand ente