财务分析2（Financial analysis 2）.docVIP

财务分析2（Financial analysis 2） 1. importance of financial analysis In the stock market, the operating status of a stock issuing enterprise is a long-term and important factor in determining its share price. The operating conditions of listed companies are reflected by the financial statements. Therefore, it is particularly important to analyze and study the financial statements, that is, the basic analysis. Investors who invest in stocks should first understand the financial statements of the issuing company before studying how to measure share prices. Whether the sale of shares of the motivation, is engaged in the investment or speculation; whether to engage in transactions, for long-term or short-term trading, should at least know the balance sheet and the above figures represent the meaning, if we can further analyze simple financial ratios, it can understand the company s operation and financial issue and the profitability of the. From the definition of the traditional stock investment theory, the stock price to reflect the issuing company essence, and the essence of the issuing company, it is the operating conditions, financial condition and profitability, the most direct and convenient way, is from the issuing companys financial analysis. Understanding the financial status and effectiveness of the issuing company and the impact of stock price fluctuation are the important basis for investors to make decisions. The financial analysis of stock investment, investors are analyzed and explained based on the companys financial statements, to understand the companys financial situation, operating results, and to understand the positive and negative impacts of the financial report in the change of stock price, finally make a stock investment is beneficial and safe accurate judgment. Therefore, financial analysis is generally considered to be an important component of basic analysis. There are many methods of financial analysis. In the following, we will introduce the com