金星啤酒离全国性品牌还有多远（How far is Venus beer from national brands）.docVIP

金星啤酒离全国性品牌还有多远（How far is Venus beer from national brands） Venus beer: how far away from national brands? Author: Liu Dengyi 2004 is a symbol of war in ancient China Venus beer layout of national flags fluttering in a year in Yunnan and Nanjing, into Sichuan, into Shanghai, a time to form a full potential China Venus shine. Does the national layout of Jinxing Beer mean the establishment of national brands? How far is the national brand of Jinxing Beer? Differentiation strategy achievements Chinese beer predators In the Chinese beer market international brand, brand capital, national brands and regional brands, to fight a fierce battle going on four army fight at outrance occasion, a time when the yield of less than 2000 tons of small factories built in 1985 by Venus beer, full of beer Chinese most intense price competition, the annual beer production capacity reached 1 million 500 thousand tons, becoming in Qingdao, Yanjing and Huarun beer fourth large-scale beer enterprises, in 2004 to become the first one of the eight famous national beer industry. Venus beers success, thanks to the strong ability of thinking strategy of Venus beer combined with the actual business, choose a is different from the acquisition of Tsingtao expansion mode, and different from the combination type Yanjing expansion mode, the more different Yu Huarun regional multi brand mushroom development mode, but to establish owned factories self replication, small run expansion strategy. If Venus like Tsingtao to mergers and acquisitions of small and medium-sized enterprises who are on the verge of bankruptcy, it is difficult to bear the huge funds for technological transformation, and the subsequent introduction of equipment, materials purchasing and marketing channels and brand promotion and other aspects of development funds, not only difficult to be saved and enterprises, but also may make itself difficult to discharge on the back of Venus the burden; if alliance road like Yanjing Beer that com