重新定义顾客的身份（Redefine the identity of a customer）.docVIP

重新定义顾客的身份（Redefine the identity of a customer） The customer first is a business philosophy of Western marketing theory, in the early Chinese market economy was passed on to the China, customer first we intentionally or unintentionally to decipher the customer is God, which means the buyers market era. But with the further development of the market, the general service has been popular, smiling hospitality, quality assurance, customer service service is the original luxury service has become todays enterprise market access standard threshold, the customers identity, God seems to be not so exactly when. From the point of view of economics, the enterprise and the customer does not exist or is looking up, because the enterprise for customers to create the value of the goods as the carrier, the customer with money as a reward to the exchange value, is not to talk about the relationship between man and god. Moreover, the customer does not need a devout believer, just need to provide a solution to solve the problem for the people, if you are the person or organization, so do not put the customer as God, the customer will be most willing to pay more, conversely, if you provide the product is not the customer need and even if you burn incense and kowtow consumers will not be on you this pious look a little more. Now such a fact in our enterprises: even if the customer as God, and obtain higher customer satisfaction and loyalty, even spoiled customers will often play fast and loose temper, to the enterprise, make enterprise ugly, overwork, but also not to discuss scorched by the flames, good customer. Along with the social structure, economic condition and multi culture, structure, characteristics and ideas of customers has become complex, then it seems that we should pick the customer on the head of God aura, to find the eyes, to redefine the identity of the customer. The customer is bent solely on profit. It is not a derogatory term describing just bent solely on profit, th