1.14 三类cmo,企业最需要的是技师型（1.14, three types of CMO, enterprises need most is technician type）.docVIP

1.14 三类cmo,企业最需要的是技师型（1.14, three types of CMO, enterprises need most is technician type） In fact, in the top echelon of the CMO marketing management or marketing at the top of the Pyramid is what kind of, will create what kind of marketing organization, marketing system, marketing system and marketing team, what kind of marketing team will have what kind of marketing performance. Marketing organization, marketing system and marketing system interact with each other, affecting the performance of enterprises marketing performance. In this process, the strength of each marketing individual is limited and insignificant, and the strength of the team is greater than the individual, and the strength of the organization is too large for the team. Only the power of marketing organizations and systems is enormous. Under the condition of perfect competition, the competition of enterprise is actually the competition between enterprise system and system. As an important responsibility of CMO, it is to build the system and make the system win! A flock of sheep called a lion led to defeat a group of lions led by a sheep for the same reason. We look at it from an enterprise management point of view. The vertical relations of enterprise management can be divided into five levels, that is, the direction, the goal, the strategy, the tactics and the monitoring, and the strategy is the key link between the preceding and the following. No strategy, goal and direction to become a fantasy, planning has become a lie, although the enterprise know what to do, where to go, but can not be achieved; no strategy, no tactics, because tactical strategic planning is action and landing measures, and no tactics. It can not control and punishment evaluation, implementation and implementation has become a problem, team and organization has become the biggest problem. So, This to the lateral relationship and layers involved, namely the enterprise strategic planning decision system and organization desig