医院品牌文化建设新观点三维度气质 行为 形象（New viewpoint of hospital brand culture construction three dimensions temperament, behavior and image）.docVIP

医院品牌文化建设新观点三维度气质 行为 形象（New viewpoint of hospital brand culture construction three dimensions temperament, behavior and image） New viewpoint of hospital brand culture construction: three dimensions: temperament, behavior and image What is hospital culture? It is a hospital door, saw every tree and bush, a table and a chair, feel the medical staff every act and every move, every twinkle and smile. All these seemingly fragmented links show the culture of the hospital in its intuitive detail. Night emergency, mother holding a child sitting in front of the doctor, the doctors hand stethoscope warmed gently on the childs chest, or ice cold? Rush, doctors and patients to lift, he is trying to stride into sideways, or? As the storm raged, medical staff were the first to move ICU patients to safety, or did they ignore them? Early in the morning and late in the evening, the hospital is a tree lined garden and cobblestone path for patients to take a walk or a nap, or crowded and crowded cars? The large outpatient hall, logo guidance is clear and reasonable, for the patient to guide the direction of convenience, or disorganized? What about all principles and actions, in front of acquaintances, and in front of strangers? If these details are many scattered beads, the culture is the root strength of the filaments, stringing beads, the formation of both personality elegance and universal cultural brand label. Hospital culture is reflected in how doctors treat others, treat themselves and treat their mission. In a thick cultural hospital, a doctor who is a respect for your duty, respect patients entrusted to life, understand the work and dedication, he is struggling, not overbearing, not power, never stopped the pace of exploration. The humanistic spirit of Western medicine and the Enlightenment of Chinese traditional medical ethics Hospital brand culture is the most important core strength and inner soul that runs through the whole hospital construction. Hospital managers from a d