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智唐每周评点(第七十六期)(Zhi Tang weekly review (seventy-sixth issue))
智唐每周评点(第七十六期)(Zhi Tang weekly review (seventy-sixth issue))
Not to open the door to see the mountain, a service for blood
Event: according to foreign media reports, News Corp. Fawkes interactive media (FIM) CEO Peter ? Levin Thorne (Peter Levinsohn) said on Monday, in the first half of next year will be the first launch called Internet advertising platform FIM Serve, then FIM Serve will be used in all departments of news group and advertising sales. May invite other media companies to join.
Comments: following Microsoft, YAHOO, Time Warner and Google, News Corp. has also joined online advertising. It seems that next year, the Internet advertising market will smoke four onwards. But a little different from Googles ads is that FIM Serve focuses on graphics ads, while Google offers text search ads primarily. As a result, News Corp will not have a positive competition or conflict with its partner, Google, but can be a complementary advantage. This time, news group introduced FIM Serve into the group, aiming to better integrate its media resources and make it more competitive. In terms of individuals, with the new advertising system, MySpace platform is easier to find music, video and pictures and so on. Thus, in the competition with the Facebook market, can be in a more favorable position. Although the news group said, MySpace and Facebook market positioning is different, but both under the banner of social networking sites, are the main attack on the U.S. market, which would be essentially different? So,
Event: Amazon recently launched an electronic reader Kindle. In addition to supporting e-book reading, it can also be used to read paid online newspapers. For example, if a user pays $14 a month for subscriptions, you can read New York Times through Kindle. Of course, users can also read free online newspapers via Kindles built-in browser and wireless access. In addition to the New York Times, users can also read newspapers such as the Wall Street journal and the world
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