质疑波导的高端策略（The high-end strategy of questioning waveguides）.docVIP

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质疑波导的高端策略（The high-end strategy of questioning waveguides）.doc

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质疑波导的高端策略（The high-end strategy of questioning waveguides）

质疑波导的高端策略（The high-end strategy of questioning waveguides） In August 2003, in the existing waveguide brand continues to use, the waveguide phone announced the opening of new brands - DOEASY. According to the waveguide company, the mainstream products of mobile phones are still using the brand of waveguide, DOEASY is mainly used in mobile business terminals, that is, the emerging smart phones on the market. DOEASY also launched 18 new mobile phones, including womens star series, follow-up, ultra-thin mobile phones, built-in cameras, mobile phones and so on. Waveguide to go to war, to seize the high-end mobile phone market in the heart of plain, industry analysts generally believe that the waveguide is consciously change the domestic low brand image, change the past the countryside surrounds the city strategy for the market to high-end into. From the brand strategy, DOEASY is used as the main waveguide brand sub brand, but both for different markets, and mutual interference, and the Japanese TOYOTA in the low-end products on the basis of TOYOTA, the market for high-end LEXUS launch of the brand, there are different approaches but equally satisfactory results. But these two brands of TOYOTA have achieved great success, and follow the road of waveguide, anterior geometry, completely unknown. Why does the waveguide attack the high-end market? In fact, the high-end mobile phone market has great potential, the waveguide has long been a long time, and has set foot in, and launched a number of high-end mobile phones. Including the city of light (G100 GPRS), off C58 (CDMA), pilot GC600, specifically for the female consumer group V08. Among them, the battle was designated as Chinese Sports Press Association China sports reporter interviewed on the 2002 Korea mobile phone special battle, successfully overcome the fame of China and South Korea mobile communication bottleneck that the former cannot exchange; pilot is the perfect set a number of functions in one of the top. In the