从2006年春季蒙交会解读医药保健品未来营销之道（Interpretation of future marketing of medicine and health care products in the spring of 2006）.docVIP

从2006年春季蒙交会解读医药保健品未来营销之道（Interpretation of future marketing of medicine and health care products in the spring of 2006） Along with the medical health care products market continues to improve, the government health care products advertising supervision efforts continue to increase, known as the barometer of China medical health care products market by intersection, has become an important window China pharmaceutical health care products, but also the majority of pharmaceutical companies and pharmaceutical distributors eager. However, more and more large and small, good times dont last long, the medicine, the product is the dragons and fishes jumbled together, window into manufacturers helpless, painful wound dealers. 2006 spring fair fair one: I will see In recent years, affected by the market environment, a large number of dealers turned to the investment industry, resulting in once again the growth of investment enterprises. Hohhot medicine along with the increasing of exhibitors or varieties, for pharmaceutical agent choice is also more and more big, the trading function Hohhot drug rendezvous has been gradually weakening. Once, as long as to Hohhot to participate in the exhibition investment, most can find many buyers, the area can be divided up quickly; and now, health care products increasingly fierce competition, consumers are more rational, there is no unique selling point and mature operation mode, it is difficult to impress the heart of pharmaceutical agents. Coupled with the exhibitors and pharmaceutical agents in the two sides are not numerous, venue full time display or communication products and cooperation intention, only to leave an impression about, then do further tracking exchanges, it is precisely because of this, the trading function is gradually weakened by the intersection. The exhibitors to advertising brand marketing, signs, light boxes, advertising banners, parade, team; outlandish costume forum and turns on stage, in order to attract eyeba