从市场变化态势看我省饮料酒行业发展重点饮料酒行业在我省工业（Looking from the market change situation, our province drinks liquor industry to develop the key drink liquor industry in our province industry）.docVIP

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从市场变化态势看我省饮料酒行业发展重点饮料酒行业在我省工业（Looking from the market change situation, our province drinks liquor industry to develop the key drink liquor industry in our province industry）.doc

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从市场变化态势看我省饮料酒行业发展重点饮料酒行业在我省工业（Looking from the market change situation, our province drinks liquor industry to develop the key drink liquor industry in our province industry） Viewing the development trend of beverage and liquor industry in our province from the perspective of market changes The beverage industry occupies a decisive position in the industrial economy of our province. Although the industry accounts for less than 4% of the provinces industrial output value, the share of profits and taxes remains above 10%; the industry added value rate is still above 50% in recent years; it is about 20 percentage points higher than that of all industries. It is estimated that the industrial output value of the whole industry, township and township will reach 11 billion yuan in 1998, accounting for 3.7% of the provinces township and township industries, and profits and taxes will be 11% of the provinces township and township industries. In recent years, the consumption structure of beverage and liquor has changed significantly, and the domestic beverage and liquor industry has entered the peak period of product adjustment and brand extension. How to determine the development direction of the beverage industry in our province according to the changing trend of the beverage market is an important topic in the adjustment of the industrial structure in our province. 1, domestic beverage wine consumption scale and structure change trend The standard of living of our people is now in the countryside, from food and clothing to well-off society and from well-off to well-off. Under the background of consumer culture in China, the demand for alcohol is still on the rise. In 1998, the per capita consumption of urban residents in China was estimated at 10 kg, an increase of 0.45 kg compared with 1997, and 7.2 kg per capita in rural areas, an increase of 0.07 kg. As the per capita income of farmers has great potential for growth, the rural beverage and liquor market has a broad spac