从雅典奥运中国金牌榜管理反思保健养分品的长短功过（From the Athens Olympic gold medal China management health care products and the length of nutrient reflection）.docVIP

从雅典奥运中国金牌榜管理反思保健养分品的长短功过（From the Athens Olympic gold medal China management health care products and the length of nutrient reflection） Global focus 2004 Athens Olympic torch was extinguished, when hundreds of millions of descendants also indulged in the Central Plains Chinese athletes won 32 gold, followed by the United States, ranked second in Billboards happy, all the people not to ask: Chinese tomorrow in what? Look at PPG, to smash advertising, only half a year the time is rapidly becoming the second largest shirt sales enterprises. PPGs success also led to countless imitators - making the enterprise so simple, a web banner, a fake honor for tiger skin. Business executives spend money to buy honor is a pseudo honor. The soft power of an enterprise is not a self styled one. It is often expressed as an external ranking, an industry ranking, or an honor. However, such an honor is easily evolved into labels that are divorced from the actual soft power. On the one hand, the launch of the industry rankings, ranking institutions such as on the other hand, dragons and fishes jumbled together; some executives to put together industry experience marketing is a 1998 American strategy horizon LLP companys two founders B josephpine II and JamesHgilmore proposed. Their definition of experiential marketing is: from the consumers senses, emotions, thinking, action, and related five aspects of re defined, design marketing ideas.. They believe that consumer spending is both rational and emotional, consumers before consumption, consumption and consumption experience, is the key to study consumer behavior and corporate brand management. Why is experiential marketing spreading so quickly in our country? This is related to the trend of consumption experience in China, but not accidental. The reasons are summarized as follows: 1., the progress of material civilization and the improvement of consumers living standards With the progress of material civilization, peoples living standar