从营销体例的对照中对待直销（Take direct marketing from the comparison of marketing styles）.docVIP

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从营销体例的对照中对待直销（Take direct marketing from the comparison of marketing styles）.doc

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从营销体例的对照中对待直销（Take direct marketing from the comparison of marketing styles）

从营销体例的对照中对待直销（Take direct marketing from the comparison of marketing styles） The essence of direct marketing is selling. As an example of direct marketing, enterprises, such as AVON, Amway, and Unilever, have also sold wholesale and retail businesses as their main business. Therefore, has a direct attempt to test the excessive large trade enterprises also innumerable. (I) Direct marketing is a variety of ancient style, with the rest of the marketing style as example, its birth, to carry out the process; as this kind of direct marketing is provided by the example of the direct selling enterprises. The model of direct selling enterprises are in the trade must be held under the form of innovation, in the initial stage of innovation, many enterprises and direct sales as one marketing style, which features the canonical form; when a new marketing way to carry out certain stage, must learn the various marketing style and to complement this kind of pure and rich marketing style, comprehensive innovation to compound dowels held, this stage is also the combination of compound marketing enterprises and promote stage, we call the composite form of innovation stage. Of course, compound marketing in the form of various types, different types of enterprises still keep a kind of marketing as the main marketing channel, and this kind of mainstream marketing channel is marked as the characteristics of this kind of marketing mode, so it can be said, is the main marketing channel of different forms of marketing for the example of the remaining area a secondary marker; in the model of direct selling enterprises, AVON is in the form of this form, Amway also is such, only need to accept a way of marketing can bring for the enterprise to increase the invalid deeds, declare on enterprise this kind of marketing mode of this kind of marketing mode is still at a price, but when this kind of marketing mode to carry out must the stage and necessary additional time, must choose a different way o