企业营销工作的现实困境（The realistic predicament of enterprise marketing）.docVIP

企业营销工作的现实困境（The realistic predicament of enterprise marketing） Domestic enterprise marketing From EMKT. Com. Cn is almost faced with such and such problems, which can be roughly divided into the following three aspects: For marketing marketing itself, like poetry, more cannot read, consumer demand is always changing, taste is more cunning, the terminal channels also more and more neither friendly nor aloof, appetite, the marketing environment of a kind of a year, the competition is more intense; reflected in the marketing battle field, marketing is all forces the melee, running, you also to promote my promotion, I would give you a ten, the intensity should be bigger than you, well done, stalker, doing bad, everywhere is beaten, finally afterwards, everyone lamented; for marketing people, it is difficult to avoid some depressed, from the business manager the chicken, too busy to Guijiao, but dont want to do one day a few pieces of valuable and meaningful work, the regional manager from the ghost called, sleep to crow, full of sales, sales are still want to! Focus on the phenomenon in order to insight into the essence behind. Lets take a look at what marketing people are doing: they dont understand marketing. 1, do not understand the marketing Marketing is not just selling, not only to sell products, but also to sell the brand. The question now is, in the result oriented, the majority of people calling for the marketing year in sales, work is similar to that of each stage every year, repeating the same labor. But will it be successful to focus on sales? Not necessarily! With the gradual improvement of market maturity, marketing has become more and more difficult to grasp, and the effective marketing strategy and skills are now difficult to work together! We face cannot read marketing, to sum up, in fact, is to look at five aspects: do not understand the erratic consumer demand, make the enterprise be caught off guard competitors, strong greedy terminal, constantly tan