再造商业沟通（Reengineering business communication）.docVIP

再造商业沟通（Reengineering business communication） The process of business communication is the process of understanding, agreement and assistance. It is also a way to realize value and create value in business activities. In todays commercial format change, commercial communication can only achieve the smooth communication through internal persuasion, modern media, brand credit and the establishment of shop head communication. Therefore, the communication strategy must be based on contact with consumers. From this level, reengineering business communication has become a key issue in business and trade. A media myth shattered 1, the arrival of the mass media era. In order to disseminate information, business activities must resort to the power of the mass media. With the development of media, progress and information explosion, the relationship between mass media and commerce becomes more and more close, and the relationship between fish and water is almost formed. Enterprises believe that the media, media dependent enterprises have become common phenomenon. With the development of business and competition, the power of media has been dispersed or declined. A huge increase in the media has also put enormous cost pressures on business, and the cost of business communication has risen sharply. As for business, advertising is a double-edged sword: once communication is not in place, publicity costs will become a huge burden on the enterprise. We clearly see that the media created the myth is shattered near the melatonin, calcium in calcium, far has Qinchi, Confucius, three lines etc.. What is the reason for this? 2, consumers have been numb, will not be moved, nor impulsive. In the era of commodity explosion and brand flooding, consumers have become slow to promote and publicize. A large lack of personality, lack of charm products, filled with shelf space, is completely a supply exceeding demand scene, goods no longer have charm. What is the reason for this? There are genera