医药经销商发展的十大趋势（Ten trends in the development of pharmaceutical distributors）.doc

医药经销商发展的十大趋势（Ten trends in the development of pharmaceutical distributors） Ten trends in the development of pharmaceutical distributors First, the total distribution (general agent) voice high The dealer at the circulation industry is a very strong monopolistic industry, the dealer to do bigger and stronger must be able to effectively control the market and customers formed in a certain region, also is to make regional market and customers (including the upstream supply and downstream customers distribution customers) have a highly cant do anything without you dependence on distributors. The distribution of the total (agent) as a form of contract manufacturers cooperation between the two sides, like Zhou Yu hit Gai - a willing to fight, one is willing to endure, also came into being. First of all, the upstream suppliers hope to get the distributors key support in order to give the total distribution rights. Because, in todays market competition era, a large number of similar products, all want to carve up a larger market segments of the cake is an indisputable fact. It is customary for the supplier to use the dealers funds and squeeze the competitors similar products out of the dealers warehouse. Therefore, suppliers hope that through the exclusive distribution commitment to dealers exclusive distribution returns. This is Zhou Yu willing to play (the supplier is willing to give the total distribution rights). Secondly, the total distribution is the dealer, forming the advantages of regional control. Regional total distribution rights once obtained, dealers can form a complete product structure (no), product quality authentic (I have excellent), cheap price (gifted people I LIM) and a series of advantages, which is bound to the dealer in the downstream distribution business customers from the distribution channel to purchase the main channel , have unique influence and appeal, so as to further the formation of regional monopoly. This is he is willing to endure (the d