云烟的贵族策略（The aristocratic strategy of Yunyan）.doc

云烟的贵族策略（The aristocratic strategy of Yunyan） Dickens to the French Revolution as a saying about the background of the novel Shuangcheng at the beginning: it was the best of times, it was the worst of times; it was the age of wisdom, it was the age of foolishness?? is the spring of hope, it was the winter of despair?? For the newly established more than a year of HongYunHongHe group, this is not one of the best times China joined WTO in 2001, then the country open to foreign tobacco, Philip Morris tobacco, British American tobacco, Japan Tobacco and tobacco group to get ready for battle, look at fiercely as a tiger does China. Since the subprime mortgage crisis broke out in September 2007, the international financial crisis has spread rapidly, forming a financial tsunami, and residents consumption expectations have been greatly affected. The demand for tobacco, especially high-end cigarettes, is very flexible and is more influenced by the macro economy. In November 10, 2003, China signed the WHO Framework Convention on tobacco control (WHO FCTC). The tide of tobacco control in China and the United States was in the ascendant. Peer threats should not be underestimated. The cigarette industry concentration further increase in the brand appeared in a number of A new force suddenly rises. completed the transition from the bright younger generation, their regional brand into the national brand, leading to more intense competition for market resources...... But this is also one of the best times Challenges often involve opportunities. Policy makers recognize that the best way to deal with wolves is to turn yourself into a wolf before they are eaten by wolves. How to be a wolf? The National Tobacco Monopoly Bureau to put forward big business, big market, big brand target from 2002, 2009 to the National Work Conference on tobacco industry as one of the three central work level on cigarette, in fact as the central task, the industry has been in the practice of it. Only at eac