医院营销三点忠告二点建议（Three point advice on hospital marketing two suggestions）.doc

医院营销三点忠告二点建议（Three point advice on hospital marketing two suggestions） I think that the market orientation of private hospitals is right, should not have too much blame, state hospital should be from the private hospital market competition, let the real release, the market is not open, the black hole is more, we should create more opportunities for the people, to the private hospital marketing as follows advice: First: breadth marketing advice Many private hospitals in terms of marketing attack signs, radio and television, magazines, Internet, boxes and so on all over the large net advertising, this strategy can improve the popularity of the hospital, but the hospital has only known work, and can not bring the corresponding patients, such as marketing general hospital as superficial, today a lot of advertising, advertising information from all walks of life are also a lot of advertising, heart has been far better than a few years ago, therefore, we need to remember that I have in depth marketing, planning conference marketing for customers, target group information (telephone, address, name) 11 the registration, then form the depth marketing after the first meeting, but often only know each other, send a few dollars gift for Science The lecture, but our real work is to establish a database in the later Qin farming, to establish a more detailed files, tracking down, forming a vertical marketing, other competitors, it is difficult to get involved. Everyone needs a hospital, everyone will introduce a good hospital style to friends and relatives or colleagues, this is the inevitable reason, therefore, as long as we work hard enough depth marketing, bring the effect will lead to a chain of customers, we can not only wide marketing advertised, we need to carry out vertical marketing and seize their hearts is really effective. Second: DM advice on magazines Walking in the street, alley, crossroads, or get off from the bus, a lot of environment, we were suddenly suddenly, w