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所学知识(Knowledge learned)
所学知识(Knowledge learned)
The major book of the freshman year:
Mass communication:
1, to understand what mass communication is, is to study the use of symbols for social information communication laws and behavior of a science.
2, what is the source of mass communication, mass communication has three sources, one is behavioral science, two is information science, and three is journalism.
3 what are the characteristics of communication studies?,
1., the communication process is dynamic. The motion characteristics embodied in the combination of symbols meaningful in form (information) in a specific channel flow, in essence, is a two-way interactive meaning or content of spirit communicator and receiver of the action and reaction.
2., the propagation process is sequential. This sequence is manifested in the process of communication, the role of each link and factors in sequence, in accordance with the flow of information in order to perform functions.
3., the dissemination process has structural characteristics. The structure of the process of communication, i.e., the relation between the elements and links in the process. The order of time and the chain structure in form are also the structural features of this process. In addition to the overall structure, each link or element in the process of communication has its own deep structure as well.
4, what is the function of mass media? The mass media has five functions, namely, propaganda function, news dissemination function, public opinion supervision function, practical function and cultural accumulation function.
5, the practical significance of mass communication, and improve our understanding of the laws of mass media, so that we can predict and grasp the mass media can be in a more favorable position.
6, the types of communication, understanding, communication, types of communication, intra human communication, interpersonal communication, mass communication, organizational communication, mass communication
7 what i
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