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最新的新闻评论474(The latest news review 474)
最新的新闻评论474(The latest news review 474)
Led by the China Dairy Industry Association, Yili, Mengniu Ashley, Wanda, flying crane, Ming, plateau treasure 6 dairy companies were released their new infant formula milk powder, and sign quality and safety commitment. Market participants believe that this is the domestic dairy counter attack foreign brands of a high-profile appearance. (September 29th, the JINGWAH times)
It is reported that the 6 enterprises launched milk cans per unit price of more than 300 yuan, the highest price of nearly 500 yuan per tank, more expensive than some imported milk powder. In addition to the price of imported milk powder as the local milk prices, the emphasis is on the reliable quality, the 6 milk prices leading figures in the field to sign the quality and safety commitment, said it will strictly, take responsibility, accept supervision, to provide safe and reliable quality Chinese baby milk powder. Local milk prices high-profile, bright, but can win consumer recognition, and ultimately rely on the market to speak.
Needless to say, the quality problem is the root of domestic consumers do not rely on domestic milk powder. Want to gain market share, rebuild consumer confidence, the first is quality, can not destroy their own brand. Quality is the lifeline of the enterprise, since the signing of quality and safety commitment to a end, do not like to do it. Reshape the corporate reputation is not a day for two days, won the recognition of consumers need to adhere to the month after month and year after year. If in the milk powder production each link, can the strict quality control, believed that the choice domestic powdered milks consumer can be more and more.
The high profile of 6 milk companies is a good thing, but it is too early to say counter attack. This is because, the introduction of the six milk powder, the price is in contrast to imported milk powder, which shows that we still lack the pricing power of milk powder, only in the case of
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