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什么叫4a广告公司(What is 4A advertising company)
什么叫4a广告公司(What is 4A advertising company)
What is 4A advertising company, and what is the difference between 4A and general?
4As original intention is the American Associato of advertising (American Advertising Association Agencies) abbreviation, more profound understanding is a service system between advertisers and advertising companies.
The 4A association has strict standards for member companies, and all 4A advertising companies are large, integrated multinational advertising agencies. Hongkong has about more than 1000 advertising companies, advertising turnover of more than HK $12 billion, which is composed of branches of multinational advertising companies in Hongkong opened the Hongkong Advertising Association, a member of only 19, but advertising revenue accounted for more than half of the total advertising in Hong kong. The Hongkong 4A advertising association requires a minimum annual turnover of HK $50 million and a commission of 15% Commission and 17.65% service charge to its clients.
Mainland China currently has only 4A association established in Guangzhou, referred to as the association of comprehensive advertising agencies in Guangzhou. Members include local companies and foreign companies. The worlds top 10 advertising companies in all China established a joint venture company, including the spirit of the Great Wall International Advertising Co., Ltd., Mccann? Light Advertising wiseway? Joe Thompson Advertising Co., Ltd., Shanghai Ogilvy Shanghai Lintas advertising company, Beijing Dentsu Advertising Co., Ltd. MAG advertising co.. Internationally renowned brands and some well-known local brands in the domestic market promotion by 4A agent.
American 4A code of creativity:
1. advertising has dual responsibilities in the American economic system and in the way people live. For the public, advertising is a basic way for people to understand the products and services of free enterprises, and is the basic way to understand the goods and services that meet t
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