小品类茶如何开拓大市场（How to develop large market of sketch tea）.docVIP

小品类茶如何开拓大市场（How to develop large market of sketch tea） From the consumer decision-making process, consumer choice of consumer products is the core factor category. Therefore, for a long time, occupy, innovation category become many enterprises operate the market magic weapon. Seems to occupy the category, the brand can occupy the commanding heights, becoming the first choice for consumers. From marketing theory, the above point of view is not bad. But from the actual situation of the current market, because of Chinas multi-level consumption, consumer groups and many other factors, the concept of consumers itself contains ambiguity. Some consumers like products, and can not meet the other part of consumers, a regional product, out of the region, it lost the effectiveness of marketing. Sketch tea is a typical example of this fact. What kind of tea is a general term of sketch, relative to the public seven tea market has accurate cognition of tea class. As China is a tea producing country, these pieces of tea are distributed throughout the country, usually a county, region or a few regions of the unique products. These products, due to benefit from regional climate and environment, so special, its unique features, such as the formation of the green fog, Mount Tianzhu tea and other categories of many names. Is the so-called Kaoshanchishan, because these pieces of tea to benefit from the geographical environment, so special, also tend to be consistent with the local specialty, name card concept positioning, category culture is also related to the local natural and humanistic environment, consumers are often local consumers. From the overall survival state, because these pieces of tea has a profound local accumulation, so in the region tend to have higher visibility, but many business consulting around reaction, although its in the region have a higher visibility, but left the confusion lies in a small place, go on the market, will become confused, category the past sharp