张瑞敏持续手攥铁锤（Zhang Ruimin kept holding on to the hammer）.docVIP

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张瑞敏持续手攥铁锤（Zhang Ruimin kept holding on to the hammer）.doc

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张瑞敏持续手攥铁锤（Zhang Ruimin kept holding on to the hammer）

张瑞敏持续手攥铁锤（Zhang Ruimin kept holding on to the hammer） With the combination of the performance of products in the store to store, as well as the relevant market data, found business opportunities, develop category in optimization of product mix, increase sales, pricing, promotion, display shelves, replenishment and other aspects of the strategy. For outstanding contribution category, comprehensive further competition for display and publicity, highlighting the image, status. Will the media be held responsible for the excluded category? Especially the so-called mainstream official media. China best service operators every year to become negative typical complaints, the media for many malicious complaints applauding, and gradually let the loss of people already do not know how the service is good service, how the service is able to achieve the service. With his own petard, ultimately affect the need for frequent flying media to the interests of the people, so are filled with righteous indignation. Take timely strategy to follow up the sales promotion, the very means from mining, in order to ensure that the product is not lock code, Amoy experience marketing is a 1998 American strategy horizon LLP companys two founders B josephpine II and JamesHgilmore proposed. Their definition of experiential marketing is: from the consumers senses, emotions, thinking, action, and related five aspects of re defined, design marketing ideas.. They believe that consumer spending is both rational and emotional, consumers before consumption, consumption and consumption experience, is the key to study consumer behavior and corporate brand management. Why is experiential marketing spreading so quickly in our country? This is related to the trend of consumption experience in China, but not accidental. The reasons are summarized as follows: 1., the progress of material civilization and the improvement of consumers living standards With the progress of material civilization, peoples living stan