如何有效的提升客单价（How to raise the unit price effectively）.docVIP

下载本文档

5
0
约1.08万字
约 7页
2017-10-07 发布于河南
举报
版权申诉

如何有效的提升客单价（How to raise the unit price effectively）.doc

1、原创力文档（book118）网站文档一经付费（服务费），不意味着购买了该文档的版权，仅供个人/单位学习、研究之用，不得用于商业用途，未经授权，严禁复制、发行、汇编、翻译或者网络传播等，侵权必究。。
2、本站所有内容均由合作方或网友上传，本站不对文档的完整性、权威性及其观点立场正确性做任何保证或承诺！文档内容仅供研究参考，付费前请自行鉴别。如您付费，意味着您自己接受本站规则且自行承担风险，本站不退款、不进行额外附加服务；查看《如何避免下载的几个坑》。如果您已付费下载过本站文档，您可以点击这里二次下载。
3、如文档侵犯商业秘密、侵犯著作权、侵犯人身权等，请点击“版权申诉”（推荐），也可以打举报电话：400-050-0827(电话支持时间：9:00-18:30)。
4、该文档为VIP文档，如果想要下载，成为VIP会员后，下载免费。
5、成为VIP后，下载本文档将扣除1次下载权益。下载后，不支持退款、换文档。如有疑问请联系我们。
6、成为VIP后，您将拥有八大权益，权益包括：VIP文档下载权益、阅读免打扰、文档格式转换、高级专利检索、专属身份标志、高级客服、多端互通、版权登记。
7、VIP文档为合作方或网友上传，每下载1次，网站将根据用户上传文档的质量评分、类型等，对文档贡献者给予高额补贴、流量扶持。如果你也想贡献VIP文档。上传文档

如何有效的提升客单价（How to raise the unit price effectively）

如何有效的提升客单价（How to raise the unit price effectively） At present, the domestic capital of large cities (stores), the unit price has been hovering around 40 yuan; and (Jia Lefu) Gubei shop is more than 100 yuan, these (companies) what is the secret? Unit price means the average purchase amount of customers. If the effective passenger flow is unchanged, the only way to increase sales is to increase the unit price of the customer. The decisive factor is 2: A: customer attributes, including customer living standards, spending power, shopping habits and so on; What determines customer attributes? The most direct is the location of course, store positioning, also affect the sales environment style; these are big issues to consider about before, this is not stated; B: store attributes, including display (stores), commodity prices, commodity (Goods) (Goods) (Goods) structure, commodity display, promotional planning activities, customer service and so on; from this point to raise the price, there are two basic ways: one is to improve the store customers to buy goods (Goods) price that is, create customers to buy high priced goods (Goods) opportunities; two is to increase the customer single purchase commodity (Goods) the number of; In (China) most (stores) want to build low-cost image; but low-cost image does not mean the overall price; our goal is: to strengthen the price image, and ensure the average price and higher profit ratio, improve shopping at the customer so imperceptibly; According to the category role to pricing, stores have different roles in different stores; role, value is not the same; the goal of the category represents the image of the store, the customer is in the shop of choice, the price must be competitive; and the price and rival conventional category close to the line, most do not low sales, slightly sensitive the price level can be used (strategy), to stimulate the purchase of seasonal goods; (Goods) to obtain appropriate profits in the season, the sea