忆中味鸭制品的圈地营销推广（Recalling the sale of Chinese flavor duck products in the enclosure）.docVIP

忆中味鸭制品的圈地营销推广（Recalling the sale of Chinese flavor duck products in the enclosure） Yi flavor duck products enclosure marketing enclosure marketing, namely first delineated (definition) of their target market, and to promote the brand in the market range, to achieve the target market step by step. Enclosure marketing stresses practical, realistic, and targeted operations, rather than the sky cast a net, belongs to a pragmatic marketing. In the target market, mobilize all the resources that can be mobilized to fight and strive for maximum victory. Recalling the Chinese flavor duck products on the market, following the core concept of enclosure marketing, starting from its own internal and external resources, occupied the regional market, to build a model project. The hot market panic buying, causes the product out of stock, the success of the first step of brand building. Market positioning: small pond big Anhui Xingcheng food company is a kind of duck breeding, duck breeding, feed processing, duck breeding, duck products processing as one of the three enterprises of agricultural industrialization, general manager Cheng Rengong was in the industry known as the duck king, known in the industry. With the continuous expansion of the companys scale, Cheng Cheng company far from the market, the establishment of a food processing company, slaughtering of raw ducks, split duck, and do a complete terminal products. The company in 007 years in November for new products, production of double duck, duck, Maotai flavor boiled salted duck, dried duck and other products. Cheng always insist on doing duck industry for more than 20 years, the Xing Cheng duck group company has gradually become strong, for the state government and lead the masses to get rich, dedication to social return, ranked first in the same industry leading enterprises. We cooperate, first conducted a market survey, from Xingcheng internal human resources, financial resources, production resources, logistics resou