我国童装市场现状及发展分析（Analysis of current situation and development of childrens wear market in China）.docVIP

我国童装市场现状及发展分析（Analysis of current situation and development of childrens wear market in China） Analysis of current situation and development of childrens wear market in China With the arrival of the birth peak of the third population in our country, the childrens clothing market as one of the clothing market has become a new focus of competition. This paper analyzes the existing disadvantages of domestic childrens wear market, and looks forward to the development trend of childrens wear market, so as to provide some reference for childrens clothing enterprises to correctly locate the brand and select market segments. Chinas childrens Clothing Industry Development Research Report shows that Chinas urban residents of various types of childrens clothing consumption has been on the rise, with an annual growth rate of 26.5%. Childrens wear has also been dominated by low-grade demand, mainly to mid-range demand, the rapid growth of high-grade demand. In recent years, with the further improvement of living standards of urban residents, Chinas market demand has been from the past to meet the basic practical life began to fashion the pursuit of beauty, part of the economic developed city, the trend of consumer trends and brand demand for children. The report says the childrens clothing market will be one of Chinas most growing markets. First, the current situation of childrens clothing market With the arrival of the birth peak of the third population in our country, the childrens clothing market as one of the clothing market has become a new focus of competition. According to the latest census data shows, the number of children under the age of 14 in China accounted for 25.4% of the population, the number of infants at the same time each year is about about coupled with the childrens growth speed, so that each year for children clothing will have a new demand, therefore, our childrens clothing market the potential is amazing. However, in the whole childrens clothin