拆解高端折扣店模式（Dismantling high-end discount shop mode）.docVIP

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拆解高端折扣店模式（Dismantling high-end discount shop mode）.doc

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拆解高端折扣店模式（Dismantling high-end discount shop mode）

拆解高端折扣店模式（Dismantling high-end discount shop mode） Everyone knows that consumers like cheap and good goods, but does that mean that the high-end brand discount model is bound to be successful? Why does high-end discount look so simple and perfect business model, but few retail enterprises can effectively implement? Practice has proved that the top grade discount, the success of a business model is not just a good idea so simple, business to customer value proposition hundred-percent execution, as well as the construction of resources and the ability of corresponding system are indispensable. WAL-MART excellent cost control ability and improve the system of supply chain has become a classic case of every school will say, most retail enterprise managers will be ranked first in the world of WAL-MART as an example to follow and learn. WAL-MART, however, announced in 2006 that it would try its best to learn from another retail enterprise. The teachers business is to become WAL-MART Taghit (Target) -- as the 2006 fortune top 500 ranked twenty-ninth, operating income of $52 billion 620 million in the fourth major U.S. retailers in Taghit, the rate reached 31% in the years profit, while WAL-MART is 21%. The success of Taghit and its location are closely related, different from WAL-MARTs everyday low price and one-stop shopping way, is different from the pursuit of high-quality goods and comfortable shopping environment, high-end department stores, Taghit will be targeted in between, or high-end discount pattern of sales, mainly engaged in due season or broken code and discounts the famous brand goods. Taghit has broken the barriers that lie between consumers, and fashionable girls in high-end fashion can be as eager to buy goods as housewives do - thats what WAL-MART wants to learn. In addition to WAL-MART, there are many retailers around the world who mimic Taghits positioning, but few have succeeded. In the middle of the imitator, founded in Beijing in 2000, the top grade