数字媒体概论自考考试重点部分划线材料（Introduction to digital media, key parts of self test, marking materials）.docVIP

数字媒体概论自考考试重点部分划线材料（Introduction to digital media, key parts of self test, marking materials） The term media has two meanings in the category of communication: The first refers to the meaning of the material carrying the information transfer function The second refers to the social organizations that engage in the collection, processing, manufacture and dissemination of information, that is, media organizations. Digital media, in short, is the medium of transmitting information in the form of digital (0 and 1 as the most basic symbols). The communication system is generally divided into Communication (Intra-personal) Interpersonal communication (Interpersonal, Communication) Group communication (Group, Communication) Tissue communication (Organizational, Communication) Mass media (Mass Communication) Digital media common means of transmission are broadcast (Broadcasting), multicast (Multi-cast), Cast (Unit), P2P and so on. The advantages of digital media are as follows: 1. The media elements can be broken up and assembled according to the needs of the audience. The audience can really realize the content of digital media on demand. 2, another important feature of digital media is hierarchical, which can be flexibly arranged according to the supporting degree of resources and the affordability of users to service prices. Characteristics of digital media: 1 elements, digital media is a combination of different elements, it is only the format of the distinction. 2 interactivity, information flows in both directions between sender and receiver. 3 intelligent, digital media is a software element combination, so it can automatically or in accordance with the instructions of people to perform the operation. 4, selectivity and initiative: in the traditional media, the most selective is the print media (newspaper), but the selectivity of digital media is incomparable. For example, different stories can be assembled according to the users preference for the program. 5, the sim