李明利茶 借势中秋成品牌管理（Li Mingli Tea occasion mid autumn brand management）.docVIP

李明利茶 借势中秋成品牌管理（Li Mingli Tea occasion mid autumn brand management） Recently, with the Mid Autumn Festival is a day approaching, Hebei, Anhui, Guangdong, Jiangsu and other places many engaged in tea production and agricultural leading Fangyuan (brand marketing agencies have to call the only professional service of agricultural leading), and asked if they could move in the Mid Autumn Festival? In this regard, a brand marketing agency (brand marketing agency the only professional service of agricultural leading) that, despite the Mid Autumn Festival as a dominant market opportunity, has long been the main share of moon cake, tobacco and other categories occupy, but tea as a traditional Chinese food, as long as the marketing of its own property to take corresponding measures right, can take the fast train to the Mid Autumn Festival moon cake market. Mid Autumn Festival market who ups and downs? As a traditional festival market, Mid Autumn Festival has a very obvious festival market consumption characteristics and potential market opportunities. According to the characteristics of market consumption, there are three major parts: consumption category, consumption form and consumption connotation. In the consumer category, the mid autumn festival market is currently characterized by the moon cake as the center, can be embodied in the reunion, family and other connotations of consumer goods collection. Moon cake, as a food that has been handed down for thousands of years, certainly occupies a central position in the consumer market of the mid autumn festival. At present, Chinas annual moon cake consumption of about 10 billion yuan, in the market, the main body of enterprises, but also gradually out of the old, hotels, small workshops and so on. From the level of moon cakes, influenced by the public opinion in recent years, the consumption of moon cakes has gradually returned to the rational. But from the Mid Autumn Festival forms of consumption, consumption is due to the Mi