没有出路!90%的农产品企业患上了营销虚弱症（There is no way out. 90% of the agricultural enterprises are suffering from marketing weakness）.docVIP

没有出路!90%的农产品企业患上了营销虚弱症（There is no way out. 90% of the agricultural enterprises are suffering from marketing weakness） No way out! 90% of agricultural enterprises suffer from marketing weakness LAN Gezhi ocean international marketing consultants Yu Fei Who has written many agricultural marketing articles, also invited to do similar agricultural products to improve the core competitiveness of some city speech, the general feeling is that the industry small, scattered and chaotic, also just stay in the pure products, far did not rise to the brand management, particularly in the area of the fragmentation brought thinking consciousness rigid, still remains in the subjective experience driven Xiaofujian, think of the reform and opening up thirty years, they are still marking time, suffering from a general weakness for marketing, really feel sad. In fact, todays agricultural and sideline products enterprises, only by their own intelligence and experience has been unable to adapt to the requirements of the cold intrusion and changeable competition, compared with some of the large state-owned enterprises, many small and medium-sized enterprises are vulnerable groups, foundation, weak anti risk ability, which is a considerable part of the labor intensive their industry, products with low value-added end products, single product, professional and technical level is low. Most enterprises do not have the ability of development, lack of core technology and independent intellectual property rights, independent brand is very rare, mainly rely on OEM production, no pricing power and bargaining power, there is no market dominance, unable to form a market monopoly and monopoly. In my hand, a Xinhua News Agency news about the huge gap between the advanced development and operation of the overseas Chinese tea industry, the lack of marketing problems and deep exposure on people filled with a thousand regrets. In todays worlds three major beverages, the cola brands are Coca-Cola and Peps