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浅谈顾客心理和商品视觉陈列(Discussion on customer psychology and merchandise visual display)
浅谈顾客心理和商品视觉陈列(Discussion on customer psychology and merchandise visual display)
Customer psychology and merchandising visual display
Respected leaders, colleagues, Hello!
The topic of my speech today is customer psychology and merchandising visual display
Being an ordinary shop assistant, reaching the sales task is our only objective. What are the factors that affect the achievement of our mission objectives? What should we do to improve sales performance as a shop assistant? In our sales industry there is a saying that service is a small thing, and success is a matter of details.! Yes. In our daily sales activities, whether it is the display of goods, or the subtle changes in customer psychology during the sales process, will determine the success or failure of our sales goals. Below I will combine my daily sales experience and weekdays study, talk about my understanding of sales.
Customer psychology is a very deep knowledge, as a sales staff, understand the customers psychology, know their needs, in order to better pave the way for sales. Dont put the customer simply that the customer is to take him as your friend, he would buy goods to eliminate the doubt in his stance let him feel that you are in for his sake, not simply to sell his goods. But according to his needs, according to the characteristics of the product to help him choose the most suitable for his goods!
We face all kinds of customers every day, but each customer is not the same. These customers can be broadly divided into the following types. Here I will discuss with you, in the face of these customers to deal with skills:
A hard fitting customer
Such customers think he knows more about goods than salesmen. He would say, I know this type of product, or I often participate in your companys work, he said some salesman panic and unpleasant words proud, the customer will continue hard to install the expert, intends to manipulate commodity introduction he often said: I know, I know.
Psychoanalysis: this k
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