消费品供应链的基础知识（Basic knowledge of consumer goods supply chain）.docVIP

消费品供应链的基础知识（Basic knowledge of consumer goods supply chain） This article simply introduces the basic knowledge of domestic consumer goods supply chain, it helps you to better use biztae network according to the features of your product to develop appropriate distribution channels, please note the emphasis is the two concepts of domestic trade and consumer goods! Consumer goods manufacturing factory produced goods through what channel to the terminal consumers? Traditionally, there are two channels, one is the traditional channels of commercial outlets are underdeveloped, another is the modern channel chain retail business booming! Lets take a look at the traditional channels: If you are 70, 80, 90, can imagine when parents buy consumer goods to buy what place, anyway, where most of my impression is to the farmers market, grocery stores, department stores, the state-owned group of market share, wholesale market, individual street shops and so on, this is actually the past traditional channels the retailer, most consumers are going to these places like shopping! Mentioned consumer goods supply chain, I care about is where they purchase, which in turn is manufacturing plant is how to supply goods, commodity circulation channels in their hands! When manufacturing plants produce goods, they distribute goods to retailers in the following ways: 1. manufacturers direct battalion: Some big department stores organize businesses to buy goods of high quality and low price all over the country, and of course, they are the cheapest to purchase at the factory. Department store as the citys mainstream shopping place, because sales are large, have enough to factory purchasing strength! 2., provincial distribution (Level 1 dealers: direct purchase from the factory): Because the concept of marketing and distribution in China factories are generally not popular, the development of the provincial distribution to expand the business, according to the province, is conducive to their manag