芙蓉王营销轨迹探析（Furongwang track of marketing）.doc

芙蓉王营销轨迹探析（Furongwang track of marketing） The last century, 90s, is the tobacco industry brand surging Warring States period.. In 1992, at the Chengdu meeting of the State Tobacco Bureau, cigarette prices were released and the tobacco industry entered a market economy under the monopoly system. Some manufacturers are taking advantage of the transition opportunities, upward adjustment prices, the first to occupy the mid-range cigarette market. Changde cigarette factory 20 years of marketing products Golden Lotus and the opportunity to pass, no lack of high-grade homeopathic and support of the Changde cigarette factory mess. As the intention was often smoke the decision makers, the initial position is enterprise furongwang town hall treasure, rare treasures image of the product. In 1951, the Changde cigarette factory, which was built in 80s and used to be the second son in the country, provided technical support for the far and deep cigarette recipe making process. In September 30, 1994, the Lotus Series flagship product and the interpretation of named furongwang turned out. Peoples reaction is a fresh and elegant furongwang as xianpin unique taste and amazement, the two is a pack of cigarettes a bear Valley of high prices and secretly worried. Indeed, it is very rare in the high-grade cigarette was rare, and often smoke extending directly from 20 yuan to 300 yuan per each, is tantamount to breaking. Fortunately, people are not eager to get much sales, but instead of taking limited measures, the brand is more mysterious. Development of sales in the year 35 cases only, the sales volume of only more than 1600 boxes, but the revolutionary significance is that a small step furongwang, the first to occupy the high-end positioning foundation. As the saying goes, the wise foresight. Subsequently, the growth of high-grade cigarette consumption has given ample justification for what appears to be risky decision-making. While the growth of the market, also make less than two yea