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- 2017-10-05 发布于河南
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业务人员怎样才能提高销售技巧(How can sales staff improve sales skills)
业务人员怎样才能提高销售技巧(How can sales staff improve sales skills)
How to find out the customers interests, content and project?
content
Characteristics refer to the characteristics and functions given in the product design.
Advantage refers to the benefits of product characteristics.
Special interests mean meeting the special needs of the customers themselves.
? skills to translate features into special interests:
U, step 1: explore specific customer needs from fact finding;
U, step 2: explore customer specific requirements from query skills;
U - step 3: introducing the characteristics of the product (indicating the product and features);
U, step 4: introduce the advantages of the product (explaining the advantages of the features and features);
U Step 5: introducing the special benefits of the product.
? looking for reasons to buy for customers:
U - his overall impression of the merchandise
U - desire for growth and success
U - security, peace of mind
U - human relations
U systematization
U hobbies and hobbies
Project
N complete exercise fourteen: Practice of characteristics, strengths, and special interests. 20 minutes
? skills for converting features into benefits
N as you all know, the characteristics of a product refer to the characteristics and functions given in the product design. You can find the characteristics of products, from various angles such as: from the material to the material such as clothing is cotton, linen, silk, blended; from function to timing such as video recording function; from the style to design such as linear.
N each product has its characteristics, whether or not you know what it is or will not use, it already exists in the product.
N and the advantages of the product refers to the product characteristics and points, such as: cotton clothes can absorb sweat and hair warm, silk is light; the fax machine is a memory device that can automatically transfer to the plurality of objects set; combined compartment can be moved at any time.
N special
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