从传统企业如何转型电商（How to transform electricity providers from traditional enterprises）.docVIP

从传统企业如何转型电商（How to transform electricity providers from traditional enterprises） My topic today is the business transformation of traditional enterprises, synchronization must pay attention to brand and user operation, in the us from an event, just mentioned the Jingdongs 6.18 anniversary, off heat, media is off, so an anniversary leads to a naked fight the battlefield, Gome, Cuba, Dangdang has played a distinctive challenging slogan, here the Tencent is very low-key, just to build their own QQ group division of the online shopping platform also spent several billion market promotion expenses to a battle. From here you can see, basically, now the whole e-commerce section has a very interesting thing, and now there are many critics also express their views, for example, e-commerce is too jianghu. You are engaged in business operations, is to give consumers how to let him into the trap hanging, and very happy consumption, dead fertilizer, leaving is a hero. E-commerce has entered the era of giant, and their hegemony more focused on a source of price war, price war launched the market offensive. From here I 6.18, some extension of the interpretation, the first point, now actually reflects a situation of retail business ecosystem of online training a copy of everyones understanding of the circle, China e-commerce channels in the process of price war in gradually formed. You can see, just now, you can count the number of Jingdong, shop No.1, , the platform of the process, they are e-commerce itself, a large online platform. Third many traditional companies have been brought into the price war to the back of the data can be seen, in fact, basically, a large platform providers are selling traditional enterprise brand goods, I think the data more clearly to everyone. Fourth the development trend of the pattern of electronic commerce or the convergence and with the United States will pattern is the same, basically pure e-commerce, the Amazon is a single big state, but basica