三星 秘诀（Samsung tips）.docVIP

三星 秘诀（Samsung tips） Excellent brand strategy management A former unknown cheap daluhuo, in 10 years to become the worlds top brands, Samsung (Samsung) to create the myth makes the world marvel! More than 60 years ago, Samsung has just come out, its just a small shop; More than 30 years ago, Samsung worked for the Sanyo Corporation in Japan in order to survive; More than 10 years ago, Samsung remained cheap in the eyes of westerners. However, the past ten years, Samsung brand to achieve the cocoon take-off, 2005 is $14 billion 900 million in brand value ranked the worlds 100 most valuable brands ranked twentieth, surpassing Japan SONY (SONY) ($10 billion 800 million ranked twenty-eighth), becoming the first brand of global consumer electronics, 2007 sales of Samsung 100 billion dollars. Samsung has created a brand legend Samsung 10 years grinding sword, from the staple reborn to become an international brand, Samsung has created a legendary brand. In 1970, Samsung Corp was a OEM maker working for Japans Sanyo Corporation. Samsung was still an imitator, making electronic products only according to the designs of others. From the early 80s to the early 90s of the last century, Samsung was synonymous with cheap goods. At that time, Samsung Corp imitated other peoples technology and produced a large number of cheap products which lacked inspiration. The microwave oven produced by Samsung Corp sold to the United States and could only be sold at a discount because of the huge accumulation of products. Therefore, Samsung products in American eyes, just spread on the cheap daluhuo. Later, Samsung became a successful manufacturing company in South Korea by manufacturing chips and electronic products for well-known international brands, but the Samsung brand is still far removed from international brands. In 90s, Samsung President Li Jianxi had led a delegation to visit the United States market, appliance stores in Losangeles, Li Jianxi saw SONY, general electric, PHILPS and o