sabmiller啤酒公司的时尚营销（SABMiller beer companys fashion marketing）.docVIP

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sabmiller啤酒公司的时尚营销（SABMiller beer companys fashion marketing）.doc

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sabmiller啤酒公司的时尚营销（SABMiller beer companys fashion marketing）

sabmiller啤酒公司的时尚营销（SABMiller beer companys fashion marketing） This is to solve such as consumers how to consumer brands of beer products, and when the spread of many advertising (television, product display, and print advertising) and cut the target market because of extreme poverty when the audience through what channels to reach this kind of problem, and provided a very interesting perspective. In fact, nearly half of South African consumers are poor, and 1/4s South African population is unemployed, which accounts for 80% of the population of South africa. Because of the absolute superiority of quantity, blacks are becoming the main motive force of the domestic consumption industry. SABMiller beer knows how to sell big brands of beer to the public. As early as in 2001 and 2002, SABMiller company were acquired Blue Sword breweries and Miller beer company, the SABMiller company has become the worlds second largest brewer. By now, SABMiller produces beer in most countries and regions around the world. However, the weakness of SABMiller has always been the sale of the elusive high-end beer market. For many years, both in Latin America, Asia, North America, and Africa, the company has been proud of the beer that is consumed by the public. But these are beginning to change. Although South Africa is often regarded as a poor country, the citizens of this country like to show off the brand of beer when it comes to beer consumption. SABMillers cheap beer sales were stagnant after a certain amount, while the companys first line brands sold well. This brand is the SABMiller company just bought a Italy Blue Ribbon beer brand Peroni (Nastro Azzurro). Peroni blue is a European brand by SABMiller company to re introduce the South Africa market, with all the characteristics of the Italy beer brand favorite: high fashion, the temptation and high price etc.. Peroni Blue Ribbon and Miller Genuine Draft beer, as well as its Czechoslovakia brand Pilsner Urquell beer (acquired in 2003,