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2008年,中国直销广告7大猜想(In 2008, Chinas 7 direct marketing advertising conjecture)
2008年,中国直销广告7大猜想(In 2008, Chinas 7 direct marketing advertising conjecture)
First guess: PPG in 2008, and then they are?
In 2008, PPG was undoubtedly the dark horse of the direct selling industry. PPG to marketing people, entrepreneurs interpretation of a crazy Chinese speed -- every day to sell 10 thousand shirts, edge encroaching big brother YOUNGOR. But YOUNGOR has 14 years of growth, and what about PPG? Just 3 years!
In 2008, this amazing performance, can rest! Why should I say that?
Because PPGs performance soared, the key lies in:
First, it is out of a new path. It is the direct form of direct but not limited to the traditional, subverted direct change, bold, in the meanwhile, shape the brand and a sense of trust. This is very valuable! It made PPG crazy! We must always remember one sentence: no one else is right if someone else lives well now.!
In 2007 second, most of the time, PPG is the center of the stage of the solo dancer. In the shirt direct selling stage, only PPG in the crazy show, it is the audiences only choice.
However, these two major performance catalysts, accompanied by the curtain call in 2007, vanished. With the entry of BONO, VANCL and so on a large number of Angelo first and second level three brand, unique PPG pattern, is no longer unique! The stage where there was only one performer had more actors and shared the love of the consumer.
No way. Its an age of copying and being copied! PPGs model works, but its too cheap! There are no barriers at all. They can only be copied, copied and copied by competitors. The use of the same technique, similar advertising, looting PPG market share, this phenomenon will be intensified!
Therefore, it can be predicted that in 2008, PPG will have a melee in the future, which will dye the blue ocean. In 2008 PPG, and then the others also! Moreover, the 2008 PPG are destined to be a year of uncertainty.
PPG, however, PPG, evergreen; I hope not to become Epiphyllum, or is China communication mode.
Second big gues
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