价值、品牌、模式——眼镜营销攻略（Value, brand and mode -- glasses marketing strategy）.docVIP

价值、品牌、模式——眼镜营销攻略（Value, brand and mode -- glasses marketing strategy） The glasses industry has a distinct global procurement, global production, global sales, with China becoming the world manufacturing factory, the glasses industry to grow rapidly, the formation of Shenzhen, Wenzhou, Xiamen, Danyang four major clusters. However, experiencing rapid growth for many years after the bottleneck in the development of more and more prominent, most obviously the triangle debt, low price competition, prices excellent, lack of own brand etc.. And so on, become the whole glasses industry growth of pain, to a large extent affected the benign and rapid development of the industry, so far, glasses manufacturers are still OEM as the main mode of operation. China glasses industry long-term hovering in the low-end value chain, in the authors view, from the internal to its root in the industry members of the competition and cooperation lack of understanding of the enterprise, will fight the enemy separately horizontal and vertical industry peers, as a competitor, but the price is the most important means of competition between enterprises, at the same time, cooperation is not fully especially lack of deep and strategic cooperation. In the face of international brands glasses manufacturers long-term work in recent years, in the face of foreign giants have vied for the domestic market, how to realize the upgrading of Chinese glasses industry, how to enhance the competitiveness of enterprises, to build their own core strengths and culture, have become a very pressing problem. For Chinas glasses industry, the coopetition among enterprises should be the best way to promote the rapid upgrading of the industry, and even realize the two jump from OEM to ODM and then to OBM (brand supplier). Therefore, how to compete and how to cooperate is the most important issue for glasses enterprises. To answer these two questions, glasses enterprises should establish the competition is not but their fi