价格竞争的起因和应对（The causes and Countermeasures of price competition）.docVIP

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2017-10-05 发布于河南
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价格竞争的起因和应对（The causes and Countermeasures of price competition）.doc

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价格竞争的起因和应对（The causes and Countermeasures of price competition）

价格竞争的起因和应对（The causes and Countermeasures of price competition） Generally, the development track of an industry is composed of import stage, development period, enterprise recombination period, competition balance period and monopoly period. The price competition among enterprises usually starts at the beginning of the development period, and does not happen until the balance of competition is reached. I. Analysis of the causes of price competition Price competition is caused by enterprises, on the other hand, by businessmen. The purpose of the manufacturer is usually centered on the expansion or maintenance of the market share, and the business is usually aimed at maximizing profits or short-term benefits. (1) causes of price competition among enterprises; 1., rapidly increasing market share In 1996, Changhong TV conducted a strategic adjustment, more than 60% countries took control of the CPT suppliers, reduce cost, and its cost advantage into the competitive price, set off a price war in the TV industry, and then quickly became the market share of the first brand. 2. clean up inventory and return funds When the product turns into a recession or a short and busy season, the product is reduced in order to recover the funds, such as the competition in the mobile phone industry in china. Because of the difference, on the function of the brand more homogeneous, the mobile phone companies are no longer located in communication tools, but will be located in the mobile phone accessories; with the continuous introduction of new styles, the old style mobile phone to be eliminated, enterprises in order to reduce the loss, forced the old style mobile phone prices dropped lower and lower, the purpose is to recover the funds. This is especially true for industries where the product life cycle is short and the industry is updated quickly. 3. assault or defensive competitor In the consumer products industry as an example, the more famous brands of products, more mature markets,