企业兵法管理离我们很近（The management of enterprises art of war is very close to us）.docVIP

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企业兵法管理离我们很近（The management of enterprises art of war is very close to us）.doc

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企业兵法管理离我们很近（The management of enterprises art of war is very close to us）

企业兵法管理离我们很近（The management of enterprises art of war is very close to us） What many enterprises do, more or less, can find the shadow of their use of the art of war, whether they are conscious or unconscious. Text / Huang march forward It is absolutely a dream for entrepreneurs or managers to effectively transplant or graft the military strategy into the management of the enterprise. At least, the right use of art of war, the accumulation of energy and profits of enterprises, has doubled the effectiveness of growth. Nike will be called classic: it do a pair of shoes, only to grasp the marketing channels, research and development, technology and brand, a year to earn four or five dollars. Its gameplay is not complicated, outsourcing strategy. But in this simple way of thinking, it contains a rich strategy of military tactics alliance. It is not just Nike that many companies do, more or less, to find the shadow of their use of the art of war, whether they are conscious or unconscious. In this paper, we try to trace the phenomena or phenomena of military strategy in the implementation of strategy from the perspective of individual cases. Through these cases, we will find that the art of war was so close to us. Shadow one: concentration of forces To specialize in, only the The best defence is offence. resources and capabilities, and ideas are focused to a point, in order to produce a miracle. Wall Street used the company performance of the past 30 days to speculate on the companys achievements for the next 3 years, and such an assessment of the company does not make sense. Zhang Ruomei feels unreasonable. the focus of running a company is how to make the company more successful than dancing with the stock market. Zhang Ruomei is an American listed company Vitria chairman and founder, when she founded Vitria in 1994, entering the software integration solutions market, just to catch Vitria e-commerce boom, so the development of well. In 1999, Vitria is listed on the NASDA