化妆品大牌的网络销售小算盘（Cosmetics sales network of small abacus）.docVIP

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化妆品大牌的网络销售小算盘（Cosmetics sales network of small abacus）.doc

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化妆品大牌的网络销售小算盘（Cosmetics sales network of small abacus）

化妆品大牌的网络销售小算盘（Cosmetics sales network of small abacus） Cosmetics brands have to test the water network sales, from the face of consumer groups, prices to propaganda, network sales are gradually increasing investment - - If the Internet is the latest battleground in cosmetic brand competition, the big names will surely not let go of this new battlefield. Network sale is one of main channels that DHC enters China at the beginning, and after Clinique, Estee Lauder, Lancome opened the sale on the net, daily chemical eldest brother, Procter Gamble also begins to pay more attention to the network. Industry observers believe that the network planning of cosmetics major brands, not only sales value, but the use of this innovative network marketing model to occupy a larger market. Experts have pointed out that the online channel as a new channel is a trend of the future development of the market, but enterprises should establish their own target channel strategy, otherwise it will cause a bite of the main channel of the network. Network sales here, the scenery is very good It is reported that the latest OLAY gene series will be on sale in August 28th 12, the sale channel choice is the network. In fact, the pace of online sales of major cosmetics brands has never stopped. About Lancome launched in early 2006 rose community; LOREAL group 2007 test of electronic commerce, Lancome was pushed to the front; in 2008, Lancome teamed up with Baidu, the search engine marketing brand, consumer behavior directly online. And this China type marriage, LOREAL (China) vice president of LAN Zhenzhen gave a high evaluation: we greatly improve the conversion rate of the brand, the resulting sales also increased by 30%. LOREALs other brand, Biotherm, has recently launched online sales. LOREAL Group foreign exchange and public affairs director Zhou Genliang told reporters, because Biotherm just started E business, the specific situation has not been able to get, and Lancome online sales situati