化妆品行业谁是突围黑马（Cosmetics industry who is out of the dark horse）.docVIP

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2017-10-05 发布于河南
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化妆品行业谁是突围黑马（Cosmetics industry who is out of the dark horse）.doc

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化妆品行业谁是突围黑马（Cosmetics industry who is out of the dark horse）

化妆品行业谁是突围黑马（Cosmetics industry who is out of the dark horse） Looking for breakout When Chinas cosmetics industry into the capital era, Chinas local cosmetics enterprises suffered market fall, brand disappeared, channel occupied three big disaster! This is a new revolution, competition will gradually surpass the price, technology and marketing level. It was incorporated as foreign, take the initiative to try capital operation, or acquisitions, or contact the venture, or to seek a listing. Fortunately, a growing number of investment capital, including private equity funds, investment banks, venture capital and other Chinese cosmetics industry began to close, the real sense of capital operation began to appear in the Chinese cosmetics industry. Such as LaFang, Rex, Liby, polyace and other companies are seeking or domestic (Shenzhen and Shanghai) or Hongkong, the foreign market, in order to launch the capital revolution through the development and expansion of enterprises, able to compete with the competition with multinational giants. On the other hand, China economic growth rate is more than 10%, the retail industry in the two digit expansion, the rapid rise of a new middle class in the pursuit of fashion, while the emerging middle class will look from the domestic and foreign brands of daily necessities to bring unlimited business opportunities, this is the P G. If you want to hukouduoshi, rebranding is the key. At present, there are more than 4000 Chinese cosmetics enterprises, mainly distributed in Guangdong and Yangtze River delta. In 2013, more than 100 million yuan in sales of only more than 50 enterprises, while the number of foreign-funded enterprises from less than 100 million to nearly twenty billion, such as Procter Gamble, in 2006 in China, there are nearly 20 billion yuan sales. Therefore, China cosmetic industry small, scattered and sales and foreign brand gap embarrassing situation and not against transnational giants, does not help us to build an inf