可口可乐-迷彩市场博弈论（Game theory of Coca-Cola camouflage Market）.docVIP

可口可乐-迷彩市场博弈论（Game theory of Coca-Cola camouflage Market） Take the theme -- the success of Coca-Cola Date: 2011-11-11 11:05:28 source: first marketing network Author: in the west of political economy, in China must be called economic politics. Political economics focuses on the productive forces and production relations, and economic and political science research productivity and interpersonal relationship, economic law in Chinese is to meet the cultural environment of official identity, because China market leading is the national capital, and a non western human capital, so the economic benefits to the national interest. In order to become the main theme. By chance, a Western Coca-Cola revolution on a red cassock, read the open sesame China spell, 10 years of penance, and finally opened the Oriental wealth. Red is Chinese characteristic, red is fire, beauty is, red is the color of government power, Coca-Cola converted to the national rich and powerful family, and finally become a hero in the Chinese market. Coca-Colas China process In 1927, the streets of Shanghai quietly added a drink, bite the wax tadpole. The odd taste and odd name make the drinks sell badly. So, in second years, the beverage company public newspaper, with 350 pounds reward for translation. Finally, a Shanghai professor in England, Jiang Yi, defeated all his competitors and took away the prize money. The beverage company has also been recognized by the advertising industry as far as the translation of the best brand name - Coca-Cola. This is the first step for Coca-Cola to enter the Chinese market. However, 22 years later, with the withdrawal of the American embassy, Coca-Cola also withdrew from the mainland China market. Over the next 40 years, there was no such drink on the mainland market that tasted a bit like Chinese medicine. In December 13, 1978, coke and Chinese enterprises signed an agreement at the Beijing Hotel. In the thirtieth year after the evacuation, Coca-Cola finally returned t