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只有低成本营销才是市场真功夫(Only low-cost marketing is the market really Kung Fu)
只有低成本营销才是市场真功夫(Only low-cost marketing is the market really Kung Fu)
The high input, low output and even non output of medical and health care products have long been the ache of many enterprises. China medical health care products marketing model to be copied quickly, can be said to be a be struck dumb point, from health care to the gift, from the pharmacy into the stores, direct sales from advertising and marketing to the TV, from the conference marketing to tourism marketing, health care products companies still do not seem to get rid of the traditional marketing sanbanfu.
In fact, when a health care products companies continue to plunge into the abyss of time, so it also means that after they finished this only three axes, could not find their own excitement. There are too many companies advocating short-term operation, booming one or two years, invested a lot of manpower and resources, only to spend money boondoggle, became the media money bronze. To tell the truth, that holding the banner of the extensive practice of blind flicker is not strange, who are willing to do even better things, when a people who will not spend money? Enterprises in the competition for survival, survival and development, only low-cost marketing is the market really Kung Fu, only the profit is the ultimate right to speak.
Integration of resources - show your voice
Looking back on the medicine and health products marketing for more than ten years, LAN Gezhi ocean marketing consultants experienced medical care of each marketing era, in the fierce competition in the market for small and medium sized pharmaceutical health care products companies, that Lan Gezhi ocean international marketing consultants: health care products rely on the tactical victory has been very difficult to break now, the market to fight is the ability to integrate enterprise resources. The focus on the advantages of resources, integration of resources, if has a great advantage in the marketing field, you can integrat
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