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- 2017-10-06 发布于河南
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复制汇源模式 素乃能否再创奇迹(Copying Huiyuan model is a miracle)
复制汇源模式 素乃能否再创奇迹(Copying Huiyuan model is a miracle)
Huiyuan Juice, which has come out of the food and beverage channels, has taken an important place in the beverage market in China today, while Zhang Jianqiu, from Huiyuan, is trying to create another Huiyuan miracle through catering channels.
Recently, the world famous Swedish packaging company Tetra Pak dedicated to Beijing yinmay beverage company held a new conference, Tetra Pak is so optimistic about this new company, and not just because yinmay used high-end packaging products Tetra Pak tetra PRISMA, but also because optimistic about the companys the head of Zhang Jianqiu, who had served as vice president of Huiyuan Group, has a wealth of experience and connections in the beverage industry.
Zhang Jianqiu left Huiyuans surplus beauty, and the company pushed a soy protein nutrient drink called vegetarian.. This time, Zhang Jianqiu joined Tetra Pak and DuPont company in the United States and many other foreign manufacturers. He tried to create another Huiyuan miracle in the beverage market with the vegetarian nutritional supplement.
How big is the market for soybean drinks?
After several years of development, China beverage market has been showing a diversified pattern of competition, from the earliest carbonated drinks, mineral water, tea drinks and juice drinks, functional drinks until just last year rise, China beverage market has been through the five wave of the mainstream beverage market segmentation, category road continues the focus of the next wave, and will focus on?
Successful marketing Zhang Jianqiu in an interview with reporters said: from the Chinese beverage market development, nutrition and health concept is a dominant trend, it is also considering the development trend of beverage market, yinmay in China to launch a element is this type of nutritional supplement drink.
The original intention of introducing this nutritional supplement is also from Zhang Jianqius personal experiences and feelings. H
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