市场营销试卷2（Marketing paper 2）.docVIP

市场营销试卷2（Marketing paper 2） The score marking reviewer, RadioButtonList (every day 1 points, a total of 20 points) 1. marketing as an independent discipline appears in (B). A.20 century, 50s, B.20 century, C.20 century, 70s, D.18 Century 2., from the point of view of market theory, the ultimate goal of enterprise marketing is (A). A. meets consumer needs and wants, B. seeks survival and development, C. sells goods, and D. profits 3., market followers are looking for market leaders (A). A. peaceful coexistence, B. replaced, C. stood side by side, D. flanking attack 4., the core of sales promotio